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(from ONE magazine September 2008)

A Tradition Continues
Posted: 11 Sep 2008

The Michigan-based marketing firm, Group 55, is celebrating 5 years of corporate support for CNEWA’s needy child sponsorship program. Each year, the company rewards one of its customers by offering to sponsor a child in their name.

“We thought that rather than give a fruit basket, which once eaten is forgotten, we could give something much more lasting,” said the firm’s cofounder and president, Michael Lapico.

“We could both express gratitude to our customers and help a child in need. Our customers have responded to the gesture enthusiastically.”

Under Mr. Lapico’s direction, Group 55 has blossomed into a leader in its industry and shares its success by donating its services and financial resources to a wide range of charitable organizations. Continuing a tradition begun by his father, Canadian-born Mr. Lapico and his family have given generously to CNEWA for many years.

Tags: Sponsorship